Event Creative Direction
LivePerson Spark
LivePerson
Spark is LivePerson's evolved event series, blending virtual and in-person experiences to launch products, strengthen branding, and inspire leaders.
About
Spark is an evolution of LivePerson’s former Executive Community event series, reimagined to engage a broader audience and provide a dynamic platform for unveiling new products. Serving both virtual and in-person attendees, Spark strengthens LivePerson’s brand identity and fosters executive alignment through immersive environmental and virtual experiences tailored to captivate a global audience.
Spark embodies vibrancy and dynamism, symbolizing the energy of innovation and the power of transformative ideas. Spark events inspire and challenge, offering thought leaders a platform to share insights and ignite fresh perspectives.
Categories
Creative Direction
Experiential Design
Project Management
Brand Operations
Partner Collaboration
Presentation Design
Role
Directed creative execution of Spark’s branding strategy across digital and print presentations and collateral
Managed creative elements in customer presentations, environmental graphics, and AV
Oversaw vendor relations to ensure a cohesive, impactful brand presence
Served as a primary stakeholder in brand and design decisions
Opportunity
Balancing the established LivePerson brand with the distinct visual identity of the new Spark series, while managing the complexities of creative execution. This included overseeing a multi-faceted workload across the internal design team, cross-functional teams, agencies, and vendors, and providing essential support for LivePerson and client executives.
Results
Spark elevated brand engagement, attracting over 1,000 virtual registrants and hosting 100+ VP and C-suite-level customers and prospects on-site. This strategic initiative contributed to $1.5M in late-stage deal progression, underscoring the effectiveness of integrated event marketing in driving better business outcomes.
