Art Direction & Production
92NY 7 Days of Genius
92NY
Transformed 92NY for 7 Days of Genius, a global festival celebrating innovation, with immersive branding and environmental design.
About
7 Days of Genius was a global festival celebrating creativity and innovation to address pressing social issues. From 2014 to 2019, communities worldwide came together annually for one week to develop and celebrate genius solutions that advanced the common good.
Task: Transform 92NY’s cultural center into an immersive branded experience for 7 Days of Genius, ensuring the installation respected the building’s treasured architecture while making a bold, impactful statement.
Categories
Art Direction
Environmental Graphics
Print Production
Role
Collaborated with the creative director to design and execute all environmental branding and promotional collateral.
Managed vendors, quality control, and installation processes.
Ensured all designs and materials met the festival’s vision while maintaining building integrity.
Execution
Conducted detailed measurements of the building’s key areas, including windows, doors, stairs, and floors, to ensure precision.
Branded the building exterior with marquee posters and window decals.
Transformed the interior with backdrops, step-and-repeats, floor graphics, and decals for stairwells, hallways, office doors, and water fountains.
Designed a standout feature: a full-scale timeline installation for the “Genius Café.”
Produced promotional materials, including brochures, postcards, and stickers, to support the festival.
